Privacy statement
Last updated: 11 November 2026
This Privacy Statement explains how A cup of T bv processes personal data in connection with HearSayHorses ("HSH"), including the HSH website, form and Instagram channel.
1. Who is responsible for your data
The controller is A cup of T bv, New-Yorkstraat 8, 9000 Gent, Belgium, company number BE0808.598.532. HearSayHorses is a project of A cup of T bv.
For privacy questions or to exercise your rights, contact [email protected] or send a direct message to @hearsayhorses on Instagram.
2. What we process, why and on what basis
HSH exists to bring buyers and sellers of dressage horses together in a growing community. Everything we process serves that goal, through the specific purposes below.
Information you provide in our form
If you complete an HSH form, we may process your Instagram handle, email address, optional phone number, country and city, whether you are looking to buy, sell or deal, your search or sale details, and your contact preferences.
We use this information to respond to your request, identify possible matches and contact you about those matches. For matching and match-related contact, we rely on your consent, given through the relevant form choice or checkbox. You may decline; if you do, we will not use your details to contact you about matches.
If you choose "No, I'll follow you," we keep your profile but will not contact you about matches unless you contact us first. We retain that profile for no longer than 24 months after your last contact with us.
After you submit the form, we send a confirmation to the email address you entered, with a summary of your answers and a link to this Privacy Statement.
Instagram messages
When you message us on Instagram, we process your handle, the contents of your message and our replies so we can respond and, where appropriate, follow up on your request. We rely on our legitimate interest in operating the HSH channel and responding to enquiries.
Public Instagram posts and profiles
We may process public horse-for-sale posts, reels or stories and information from the public profile that published them. This may include an account handle, profile name, images, video, text and information about a horse. We use this material to select and share listings on HSH and to identify possible matches.
Where this information is personal data, we rely on our legitimate interest in operating a content channel about dressage horses for sale and facilitating introductions. The source is the relevant public Instagram account and its posts. We use ScrapeCreators, a provider based in the United States, to retrieve public Instagram content from accounts we follow. We send ScrapeCreators only the handles of those public accounts.
We tell the account owner about this statement when we first share their content (by tagging them and linking to this statement through our Instagram profile) or when we first contact them, whichever comes first.
Where we obtain your personal data indirectly, we provide the information required by data-protection law within the applicable time and, where required, before our first communication with you or before we first disclose the data. If we rely on a legal exception from providing information directly, we will do so only where its conditions are met and will take the required safeguards.
Website security information
When you visit the website, our hosting provider Cloudflare processes your IP address, browser type, the page requested and the time of the request to deliver the website securely and protect it against abuse. When you submit the form, Google processes your IP address to receive the submission. We rely on our legitimate interest in maintaining a secure website. HSH does not keep its own website access logs.
Use of an AI assistant
We may use Anthropic's Claude to help draft messages and suggest possible matches. A person at HSH reviews the output and makes the final decision; messages are not sent automatically.
The information we may submit to Claude is limited to what is needed for that purpose: Instagram handles, the content of messages and comments, form answers (search or sale details, country, language) and public listing information. We do not submit email addresses or phone numbers. We use Claude under Anthropic's consumer terms, with the setting that allows Anthropic to use conversations for model training switched off. Under those terms, Anthropic processes this information under its own privacy policy and deletes conversations from its systems within 30 days after we delete them, unless longer retention is required for safety or legal reasons. Only the HSH operator has access to our Claude account.
3. Who may receive your data
We use the following providers for the HSH service:
- Google (Google Workspace and Apps Script) to receive form submissions and store them with our working files.
- Cloudflare to host and secure the website.
- Anthropic (Claude) to assist with drafting messages and suggesting possible matches. Anthropic processes this information under its own consumer terms and privacy policy (see section 2).
- ScrapeCreators to retrieve public Instagram content from accounts we follow.
- Meta (Instagram and WhatsApp) when you message us on Instagram or ask us to contact you through WhatsApp. Meta also processes information under its own terms and privacy notices: Instagram Privacy Policy and WhatsApp Privacy Policy (EEA).
Google and Cloudflare process personal data on our behalf, under our instructions and their data-processing terms. ScrapeCreators retrieves public content at our request; it does not publish data-processing terms. Anthropic (under its consumer terms) and Meta process information under their own terms and privacy policies.
4. Introductions between users
If we identify a possible match, we will ask before sharing your contact details with the other party. We share those details only after you have agreed to the introduction.
5. International transfers
Some providers process personal data outside the European Economic Area. The table shows where and on what basis.
| Provider | Where data may be processed | Transfer mechanism |
|---|---|---|
| EEA and United States | EU-US Data Privacy Framework; Standard Contractual Clauses | |
| Cloudflare | Global network, including the United States | EU-US Data Privacy Framework; Standard Contractual Clauses |
| Anthropic | United States | Under Anthropic's consumer terms and privacy policy |
| ScrapeCreators | United States | No specific safeguard; we send only handles of public accounts |
You may contact us to request information about the applicable safeguards.
6. How long we keep your data
We keep form details while your search or sale is active and, at the latest, until 24 months after our last contact with you. We delete them sooner if they are no longer needed, unless we must retain particular information to comply with the law or establish, exercise or defend a legal claim.
For public horse listings and related profile information, we remove or update content when we are told that a horse has been sold or is no longer available, or when the relevant rights-holder asks us to remove it. We review our listing records at least once a month and delete records about a horse and the related profile information at the latest 12 months after the horse was sold or the listing became inactive.
Our form keeps a technical log of submissions (time, Instagram handle and result) for 12 months. HSH does not keep its own website access logs. Information submitted to Claude is retained by Anthropic as described in section 2; we delete Claude conversations about HSH once they are no longer needed.
7. Cookies
This website does not use cookies: no analytics, advertising, tracking or security cookies. The fonts are served from our own website, not from third parties.
8. Your rights
Depending on the circumstances and the legal basis for the processing, you may ask us to provide access to, correct, delete or restrict the processing of your personal data, and you may object to processing based on legitimate interests. You may request data portability where the legal conditions for that right are met. Where processing is based on consent, you may withdraw your consent at any time; this does not affect processing carried out before withdrawal.
A person whose personal data appears in horse-related content shared by HSH may also contact us to request removal. Where we remove content, we will stop sharing that horse through channels we control.
To exercise a right, contact [email protected] or message @hearsayhorses. We will respond within the period required by law, normally one month.
You may lodge a complaint with the Belgian Data Protection Authority (Gegevensbeschermingsautoriteit), Drukpersstraat 35, 1000 Brussels, Belgium, www.gegevensbeschermingsautoriteit.be.
9. Changes
We may update this Privacy Statement. The date at the top indicates when it was last updated.
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